Banque Palatine launches a new institutional campaign

From June 10 to July 7, Banque Palatine will be addressing the public through a new advertising campaign in the press, on TV, via billboards and online media.

In this way, Banque Palatine reaffirms its position as a bank dedicated to serving intermediate-sized enterprises, the needs of their senior managers, and providing private banking services.

The concept draws on a number of luxury codes, inviting business leaders into an imaginary world at the crossroads of professional and private life, which becomes real thanks to Banque Palatine’s L’art d’être Banquier (“The Art of Being a Banker”).