New Caisse d’Epargne advertising campaign: being a cooperative shareholder means you’re being useful to your local area

The Caisse d’Epargne is using urban advertising to reassert the specific nature of its cooperative business model.

The aim of this campaign is to explain that when people become cooperative shareholder customers of a regional Caisse d’Epargne, they become even more useful to society because they contribute to the development of their local region in areas such as employment, education, healthcare, social inclusion, social solidarity, and the energy transition. 

More than 40 customized creations are being displayed throughout France to provide powerful concrete examples of how each Caisse d’Epargne has a positive impact on its local territory. 
The campaign, carried out in collaboration with the Fédération Nationale des Caisses d’Epargne and all 15 Caisses d’Epargne, will also be relayed on the social networks.