Crédit Coopératif, a bank specializing in the social and solidarity-based economy, is today launching a new advertising campaign based on its corporate signature Une autre banque est possible (“Another bank is possible”).
This new creation illustrates the concrete impact of the banking product choices made by its customers.
Conceived with the La Suite & Co advertising agency, the campaign features customers taking action with the help of their bank: by holding a bank account, everyone helps to create a greener, more inclusive, more humane, and more sustainable world.
Three key visuals are being used:
- “My account makes me an advocate of a sustainable and equitable world.”
- “My account makes me an energy transition activist.”
- “My account makes me an investor in a more humane economy”
As of April 19, the three visuals used in the campaign will be displayed in the press, on the web, in stations, in the metro, but also in the form of urban posters in 14 major cities in France.
Crédit Coopératif has been running its advertising campaigns every year since 2009 with an artist: Artus de Lavilléon. For the past 8 years, he has been designing these unique campaigns that embody the original positioning of this bank unlike any other. Its sensitive and committed approach reflects Crédit Coopératif's essentially humanist approach.