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Banque Populaire Auvergne Rhône Alpes launches La Cuvée BPAURA (“BPAURA vintage”), an original solidarity-based initiative

From vine to bottle, thirty advisors from the Agriculture Viticulture Department of the Banque Populaire Auvergne Rhône Alpes have successfully produced the first cuvée BPAURA at the Domaine des Hauts Chassis vineyard estate.

At the same time, a crowdfunding campaign was launched in favor of several farmer-support associations via the Kocoriko crowdfunding platform. In exchange for their support, donors will receive a bottle of La Cuvée BPAURA, under the official appellation of Crozes-Hermitage.

Supporting the region’s agricultural and viticultural activities by promoting BPAURA’s expertise in wine-growing is the aim of the “La Cuvée BPAURA” initiative. This unique, innovative campaign for a bank lasted several months and involved the entire agricultural and wine-growing ecosystem.

The result of this human adventure: a solidarity-based operation aimed at promoting the world of farming....

  • Banque Populaire