At Natixis, the employees are the ones who talk about it the best!
Natixis has launched a ground-breaking new communications campaign around its attractiveness as an employer: young employees share their daily experience in a series of videos.
Natixis has launched a ground-breaking new communications campaign around its attractiveness as an employer: young employees share their daily experience in a series of videos.
Natixis has set itself the target of having 50% of its new recruits under the age of 30 by the end of 2020 (compared with 40% today). To attract this target population of millennials looking for meaning and authenticity in their lives, and because it also wanted to give concrete expression to its promise as an employer, the bank decided to give a behind-the-scenes glimpse of its activities in an original way. How? By creating a series of portraits in the style of documentaries produced by real journalists. Filmed within the company as well as in the employees’ everyday lives, each portrait illustrates the DNA of Natixis founded on surpassing oneself.
Green finance, Big Data, international solidarity or sport: whether it is Amandine, Anne-Claire, Florian or Antoine, each in his or her own way is committed, has an impact and enjoys a sense of fulfillment both in their work and in their private lives.
“Natixis is an excellent place for young people to learn the ropes and gain experience thanks to the diversity of its business activities, its size and commitments. Natixis is still a young organization, which has already changed a great deal and gives you the opportunity to have a real role to play and to make things happen,” explains Anne Lebel, Director of Human Resources and Corporate Culture at Natixis. She adds: “I hope the younger generations will be able to identify with the video portraits because these employees express their convictions in a way closely aligned with their professional and personal lives. This corresponds extremely well to our signature, which is to offer ‘Much more than a mere job’.”
Five video portraits are already included in the communications campaign and are posted up on the Natixis recruitment website, on the social networks, job boards and even on the intranets of the grandes écoles schools of engineering and business administration in France. Other videos will join them, filmed in Asia, the United States, and Dubai.
Among the employees who agreed to talk about their lives, Anne-Claire, a Green Captain and portfolio manager, set the tone: “They say that all young people are looking for meaning in their lives. Well, to young people watching this video, I say come and work in finance because this is where a revolution is going to happen!”
That says it all!