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The Organizing Committee of the Paris 2024 Olympic and Paralympic Games is launching its video campaign: “Sport can change it all”

A film to share the conviction of Paris 2024 about the role played by sport

Since June 24, this new video has been broadcast on the committee’s social networks to highlight sport and its unique ability to generate strong emotions, to encourage people to come together and transform lives.

The film, designed by the Buzzman agency, was directed by Albert Albert and produced by Iconoclast in response to Paris 2024's desire to highlight the key role played by sport in our collective history, at moments that unite us, generating a sense of pride and joy… but also the role played by sport in each of our daily lives, in its capacity to educate, to keep us in good health, to surpass ourselves... The film features several leading sportsmen and women: Tony Parker, Sarah Ourahmoune, Teddy Riner, Kevin Mayer, Raphaël Varane, Emmanuelle Morche, Melvyn Richardson, Laure and Florent Manaudou, Martin Fourcade, etc.

Watch the video “Sport can change it all”

  • Paris 2024