90% of European consumers say they are sensitive to sustainable consumption, according to a study conducted by the Oney Group
In partnership with OpinionWay, the Oney Group has presented a study on consumer expectations and concerns in four European countries: France, Spain, Portugal and Hungary, with a particular focus on sustainable consumption.
Citizens are growing increasingly aware of the reality of global warming and the depletion of natural resources. But what about consumers? Are they ready to change their way of thinking and behaving in the light of environmental challenges? What are their consumption habits? What actions are they taking? The study conducted by Oney and OpinionWay answers these questions.
The result: 90% of consumers expect brands to be committed to sustainability and to help them consume better.