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Consumption : European trends according to Oney's latest study

Oney presents a study on how the health crisis has affected the behavior of European consumers.

The study – carried out by Oney in partnership with the Opinion Way institute in five European countries (France, Italy, Spain, Portugal, and Germany) – highlights a number of major trends: a lasting shift towards more digital consumption patterns with Spain and Italy in the lead, irrespective of the sector (including banking); an acceleration in the diversification of payment and financing methods notably in favor of split payment solutions, in a global context where 1 in 4 Europeans expect their income to decrease and have already adapted their spending accordingly.

Key figures:

  • 1 in 2 Europeans has discovered at least one new digital service in recent months.
  • 1 in 4 Europeans expects their income to decrease.
  • 1 in 3 Europeans intend to make more frequent use of financing solutions, including split payment.

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