“A place in our lives” is the theme of the new Banque Populaire advertising campaign that pays tribute to craftsmen and small retailers, and highlights the essential role they play in our lives.
With this new campaign, Banque Populaire, the bank for entrepreneurs, declares its solidarity with its craftsman and small retailer customers and undertakes to help them adapt and transform their activities to ensure they always remain close to their customers. The commercial highlights the key role they play in the life of our regions in the way they inject life and energy into the heart of our towns and neighborhoods. Always ready to serve us, they make a vital contribution to our daily lives.
The TV commercial will be broadcast on the major national channels from December 6th to 16th. The campaign also includes printed posters for display in branches, and videos on the bank’s websites and social networks.