In line with its commitment to the sports economy in general, Groupe BPCE is backing the Soutiens ton club (“Support your club") operation designed to assist sports clubs heavily impacted by the current Covid-19 crisis.
In their capacity as vectors for the transmission of values and the creation of social ties, and their role as venues for individual and collective fulfillment, sports clubs form a key pillar of French society… but they have been hit particularly severely by the health crisis.
A group of major sports bodies (1) recently launched the “Support your club” initiative to help them through this difficult period. Groupe BPCE, an entity strongly committed to the sports economy, is actively promoting this operation.
The idea behind “Support your club” is simple: create a solidarity fund on a single platform (www.soutienstonclub.fr) for the benefit of all federated clubs and raise financial contributions by calling for donations – which are tax deductible – from their corporate or individual members and supporters. This will enable everyone to give to the club of their choice, provided it is registered on the platform. 10% will subsequently be deducted from each donation to set up a solidarity fund dedicated to helping the sports clubs most in difficulty.
The platform is operated by the Pot Commun, a Groupe BPCE FinTech company.
(1) The French National Olympic and Sports Committee (CNOSF), the French Sports Foundation, and the French Paralympic and Sports Committee (CPSF).