On November 24, Banque Populaire and the GD Conseil development agency won a gold prize in the ‘Operations in Press Relations, Public Relations & Influence’ category.
This gold prize, awarded for the ‘Vendée Globe: Clarisse Crémer, conquering the globe on board Banque Populaire X’ campaign, recognizes the impact and effectiveness of the communications strategy focused on Clarisse Crémer and her participation in the last Vendée Globe.
Judging on a wide variety of criteria – the number of media contacts (aggregate audience), TV and radio coverage, articles published in the written press, web articles, or the number of publications seen on the Banque Populaire sailing social networks – the figures reflect both the extensive media coverage and enthusiasm generated by this unique, around-the-world sailing race as well as the public’s strong support for the project developed by Banque Populaire around the notions of learning, surpassing oneself, sponsorship, and audacity.
The Grand Prix Stratégies du sport, a competition focused on sporting strategies organized for almost 15 years by Stratégies, a leading weekly magazine specializing in marketing, communications, and the media, was created to highlight the best advertising campaigns run by brands on the themes of sport, e-sport or the athletes themselves.
Visuel : Clarisse Crémer / grand prix du sport 2021 / Stratégies