Being useful to families: the Caisse d'Epargne launches a new TV advertising campaign aimed at caregivers
The aim of this campaign is twofold: to position the Caisse d'Epargne as the provider of banking and insurance solutions for the family and to assert its usefulness in tackling some of the major challenges facing society.
In France today, 15 million people help a relative, i.e. 29% of French people over the age of 15. To this must be added 9% of “occasional caregivers” (i.e. people who take care of a loved one for less than three hours or less than once a week) and 19% of former caregivers. Overall, 57% of French people help or have helped a loved one to varying degrees*.
As a committed provider of banking and insurance services, the Caisse d'Epargne has a role to play in supporting all the families concerned by this ever-growing trend. Being useful to families means providing them with health insurance schemes, offering them solutions such as home help when they are unable, owing to ill health, to continue assisting their loved ones themselves.
* Source: BPCE L'Observatoire, Focus on Caregivers (April 2021). The complete study can be found here.