The brand’s new advertising campaign – “the right partner” – focuses on the bank’s key role as a partner to all those launching new initiatives.
Whether it’s a decision to set up a new company, to recruit new employees, or to innovate to grow their business activities, people inevitably tend to hesitate and wait for “the right moment” before taking the plunge. For Banque Populaire, getting started on a project means, above all, choosing the right partner.
This is the role emphasized by the Banque Populaire in its new advertising campaign run across various media: a TV commercial broadcast on the major national channels from May 19 to 24, dynamic displays in the bank branches and a strong presence on websites and the social networks. The brand's employees, if they wish, will also be able to convey the same message by tagging, and thanking on their LinkedIn page, the partner who made a difference in their professional lives.