The Caisse d'Epargne won three awards at the annual Grands Prix Com-Ent communications & enterprises competition staged by France’s leading professional communicators’ organization.
The Générose campaign won the honors in the “Prize for Influence Communications” category while the On a dit à Loïc (“Loïc was told…”) campaign walked off with no fewer than two awards: gold in the “Advertising Campaign” category and silver in the “External Communications Program” category. For the “Loïc” campaign, the selection panel emphasized that “the advertising film accurately and sensitively portrays the diverse makeup of the social and solidarity-based economy with a human-level campaign aimed at refuting certain prejudices, notably the sector’s low profitability. In presenting this award, we are also recognizing the complementary content that inspires people to take action and get involved in the social and solidarity-based economy.”
To see (and see again!) On a dit à Loïc, click here!