Spelling it out for all to see!
A symbolic step has been taken for Groupe BPCE with the installation of its logo on the higher of the two towers soon to be accommodating the Group's new corporate headquarters and welcoming nearly 9,000 of its employees.
Jean Nouvel now proudly display Groupe BPCE’s logo almost 130 meters up from ground level. This latest step heralds the imminent arrival of the Group's new corporate headquarters in a part of the French capital where BPCE already boasts a strong presence.
In early 2023, nearly 9,000 of the Group’s employees will be moving into the entire East Tower and part of the West Tower.
The following video shows the logo being installed high up on the front of the building.