Internal commitment at the heart of our actions

The partnership with Paris 2024 was a powerful vector of cultural integration for the Group and led to an ambitious in-house program based on staff commitment: IMAGINE 2024.

Cohesion and a sense of pride in belonging

To enable the Group’s employees to be actively involved in – and to serve as ambassadors of – these “Games for all,” an ambitious program was launched in January 2019 with a view to achieving several objectives:

  • To encourage our employees to take up sporting activities
  • To strengthen cohesion between teams of employees from very different backgrounds
  • To launch a dynamic of long-term commitment.

Throughout the period of the Olympic & Paralympic Games Paris 2024, whether they were Torch bearers in some fifty cities, Team Members, runners of the ‘Marathon for All’, Paris 2024 Volunteers or supporters of the French Team, thousands of women and men from the Group’s companies contributed to the success of Paris 2024.

This commitment to sport is an additional advantage that heightens the attractiveness of our Group and all its constituent companies to future potential recruits.

A platform for social commitment: Team IMAGINE

Another major aspect of this program is the setting up of a collaborative platform open to all Group employees designed to meet the following main challenges:

  • To focus Group energy by providing an in-house reference area related to our partnership with the Olympic Games Paris 2024 and more generally to host the latest news stories about the sponsorship and patronage activities of our brands
  • To encourage our fellow employees to take up sporting activities of any kind, and to promote their social commitment in the areas of sustainable development, diversity, and social solidarity
  • To offer group subsidiaries additional resources for organizing events and meetings, whether local or international, between or within companies.

This platform made it possible to successfully recruit employees committed to the success of the Games (Paris 2024 Volunteers, Team members, etc.) and to offer them a wealth of opportunities during the Olympic & Paralympic Games Paris 2024, such as the possibility to win tickets or to share exclusive experiences.

The IMAGINE 2024 Challenge 

The IMAGINE 2024 Challenge is another major expression of the IMAGINE 2024 in-house engagement program

After the success of the IMAGINE 2024 Challenge organized for the first time in 2019, Groupe BPCE organized the 2nd edition of this in-house competition in May 2022 in Tignes (in the French Alps).

For two days, more than 1,200 employees, supporters and volunteers representing a body of individuals buoyed up by a sense of commitment, enthusiasm, and the incredible energy of the competitors, gave of their very best.

In order to continue mobilizing this tremendous source of collective energy, the next IMAGINE Challenge will be organized in September 2025.

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We share the same flame