What changes can be noted in the purchasing behavior of the French considering, in particular, the succession of unprecedented crises they have had to face? The first annual edition of the BPCE Digital & Payments Barometer survey sets out to answer this question using the wealth of anonymized payment data from more than twenty million bankcards, i.e. one in five cards currently in circulation in France. The scope of the survey consequently provides a unique perspective on the purchasing behavior of French consumers. The research includes an analysis of 40 different sectors and a scrutiny of major trends.
Trends and trade-offs in the face of declining purchasing power
One of the major findings of the Barometer survey is that the French are adapting their spending to their financial limitations. Forced by shrinking purchasing power and inflation (the price of fuel rose by 29% in 2022) to devote an ever-larger share of their spending to certain items, the French are having to tighten their belts in other areas (spending on food has fallen by 9%). Despite this, however, they are still prepared to indulge in pleasure spending with, for example, 44% growth in spending on eating out, a 154% rise in travel agency spending or a 15% rise in spending on cosmetics.