Groupe BPCE
fr
Close the search form

BPCE L’Observatoire focuses on the viticulture industry

BPCE L'Observatoire

With its members more upbeat about future trends in the economic outlook than the farming community as a whole, the wine-growing sector was recently the subject of a focus study carried out by BPCE l'Observatoire.

""

At the beginning of June, Groupe BPCE economists published their first-ever study on agriculture to highlight “the challenges of a changing market.”

Feeling it our duty to celebrate the week marked, in particular, by the release of the young Beaujolais Nouveau wine*, we take a new look at the socioeconomic trends more specifically related to the wine-growing sector. 
This study reveals that wine-growers seem more upbeat about their future than members of the farming community as a whole; nearly three-quarters of them are planning to invest over the next two years. Another interesting fact to emerge from this research: viticulture is a branch that is currently being transformed through direct sales, the larger number of women working in this sector, and the development of an agro-ecological approach. These trends could nevertheless be impacted by the ageing of the population, just like in other business sectors in France.

Groupe BPCE is a long-standing player in the farming industry: Banque Populaire now helps 1 out of every 5 farmers to meet the challenges posed, notably, by digital technology and green growth, and viticulture has been identified as a priority development area for the Caisse d'Epargne in the professional market.

*To be consumed in moderation.

Infographie du secteur Viticulture (only in French)